Digital readership continues to rise, but print remains the preferred medium for most consumers, according to the latest Enhanced Media Metrics Australia report.
In August, 13.9 million Australians read a print newspaper – with many reading more than one category. Metropolitan papers reached 11.6 million Australians, regional papers 3.2 million, and community newspapers reach 5.1 million.
Digital readership is up 3 per cent in the year to August, reaching an average of 11.6 million people every month.
The Newspaper Works chief executive Mark Hollands believes these findings reflect the importance of news media brands in Australia.
“While mobile audiences continue their steady rise, offering an engaged and highly attractive readership to advertisers, print remains most Australians’ preferred means of consuming newspapers,” he said.
“And with 3.2 million Australians reading regional newspapers and 5.1 million reading suburban titles each month, their important and enduring place in communities is clear.”
The survey shows The Sydney Morning Herald reached a total of 5.11 million readers across all platforms in August, followed by The Daily Telegraph, with 4.12 million, and the Herald Sun 3.90 million.